About me

Hi, I'm Rabi. I help brands connect with people, by discovering and unlocking that magic within.

I have been told that I am armed with an infectious, yet comforting, smile, a razor-sharp wit, and an endless supply of compassion. I have an unyielding desire to understand and connect with people - a passion that has followed me throughout my life, irrespective of the path I have been on.
I have spent her career in Marketing working on some of the biggest, and most impactful, brands both in South Africa and globally. I have held positions in the creative industry, FMCG and Broadcasting, working with teams from South Africa to the United Kingdom, from Argentina to the Philippines. In 2020 I was featured on the Loeries 2020 Official Rankings of Brand Representatives.

I believe that a day without laughter is a day wasted.

Where I thrive:
- Strategy & Storytelling
- Brand Development
- Brand Management
- Campaign Development & Management
- P&L Management & Budgeting

Skills

Account Management, Advertising, Analysis, Brand Management, Brand Stategy, Budgets Planning / Allocation, Business Development, Campaign Planning, Change Management, Client Services, Consultancy, Copywriting, Marketing, Marketing Strategy

Sector Experience

Advertising, Brand Management, Broadcasting, FMCG, Marketing, Startups

Awards

Loeries Brand Representative 2020 Official Rankings

Clients

Clinton Health Access Initiative, Monate Coffee, Motlaletsie Compliance & Governance Services