About us

Quinine is an integrated research, strategy and design consultancy. We help business leaders who need to re-imagine the role of the store by using the physical retail experience as a strategic tool that drives growth and builds long-lasting relationships with customers.

We combine design thinking and design making expertise to help brands think and act differently. Whether we’re defining future visions, developing strategies, or creating physical environments and experiences, we are always driving towards maximising our client’s investment and improving financial performance.

Our work has been proven to drive new customers in-store, increase customer satisfaction - improving (NPS) net promoter scores, in-store engagement, customer conversation rates and YOY basket value, all positively impacting our clients’ bottom line.

Success is measured by the effectiveness of the impact that we have on our client’s businesses and involves creating world-class social, cultural and commercial experiences that enrich and delight people’s everyday lives.

Established in 2007, the consultancy has had tremendous success working with a range of international product and service brands, with a focus on designing complex service driven, consultative environments and experiences. Quinine deliver multi-million pound projects creating new retail formats, pop-ups and one-off brand experiences and transforming existing retail formats for clients that include Comcast, EE, Fido, Imperial College London, Innovation RCA, LG, Orange, Rogers, Sony Ericsson, Tesco and Xfinity.