Quad Group
Paris
ABOUT
In their first ever campaign, the French brand Poulehouse (French for "chicken house") aims to shake up the egg industry. The brand is committed to caring for its hens for their entire natural lives. Most farms dispose of hens after 18 months when their egg production starts to drop. In France alone that means up to 50 million chickens a year.
The film follows a group of resourceful hens on a farm that is not a Poulehouse who flock together to rise up against the prevailing farming practices. Created entirely in 3D, the project required three months of production, using a cartoon style to illustrate a dark reality while leaving a smile on your face.
MADEIT CREDITS
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PoulehouseClient
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Damien GuiolCreative Director -
Ilona MarcusProducer -
Loïc ChauveauChief Creative Director -
Matthieu PoirierProducer -
Rémy GuizerixTV Prod -
Samy BenamaCreative Director -
Quad GroupInternational Projects & Outreach
Back to The Egg the Doesn't Kill the Chicken project
Rilwan Jaji
Writer, Producer, & Head of Creative, Heart of the Era. LTD
United Kingdom
Jose
Motion Designer, Self employed
United Kingdom
Ghadeer Nemer
Scribbles Studio
Palestine
Mike Jacobs
Visualiser - Digital
Kenya
Richard Clark
Animator
South Africa
MD AMINUL ISLAM
3D modeller, PRAN-RFL
Bangladesh
Izabela Ciesinska
Illustrator, Freelance
Canada
Charis Tsevis
visual designer, Tsevis Visual Design
Cyprus
Evadilson
Director de Arte, Pro Grillus - Marketing & Comunicação
Angola
Jay
3D Generalist, Engine Creative Agency
United Kingdom