Quad Group Paris


In their first ever campaign, the French brand Poulehouse (French for "chicken house") aims to shake up the egg industry. The brand is committed to caring for its hens for their entire natural lives. Most farms dispose of hens after 18 months when their egg production starts to drop. In France alone that means up to 50 million chickens a year.
The film follows a group of resourceful hens on a farm that is not a Poulehouse who flock together to rise up against the prevailing farming practices. Created entirely in 3D, the project required three months of production, using a cartoon style to illustrate a dark reality while leaving a smile on your face.


  • PoulehouseClient
  • Damien GuiolCreative Director
  • Ilona MarcusProducer
  • Loïc ChauveauChief Creative Director
  • Matthieu PoirierProducer
  • Rémy GuizerixTV Prod
  • Samy BenamaCreative Director
  • * Quad GroupInternational Projects & Outreach
Annual 2020 SilverThe Egg the Doesn't Kill the ChickenAnimation Project featured: on 26th August 2020 Contributor:

Quad Group has been a Contributor since 25th November 2015.

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The Egg the Doesn't Kill the Chicken