Quad Group Paris

ABOUT

In their first ever campaign, the French brand Poulehouse (French for "chicken house") aims to shake up the egg industry. The brand is committed to caring for its hens for their entire natural lives. Most farms dispose of hens after 18 months when their egg production starts to drop. In France alone that means up to 50 million chickens a year.
The film follows a group of resourceful hens on a farm that is not a Poulehouse who flock together to rise up against the prevailing farming practices. Created entirely in 3D, the project required three months of production, using a cartoon style to illustrate a dark reality while leaving a smile on your face.

Date created: November 2019 2019-11-01T00:00:00+0000
Date published: 19 February 2020 2020-02-19T18:09:24+0000

MADEIT CREDITS

  • PoulehouseClient
Annual 2020 ShortlistThe Egg the Doesn't Kill the ChickenAnimation Project featured: on 26th August 2020

The Egg the Doesn't Kill the Chicken

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