About me

Hello Everyone,

I am a Senior UX Designer with over 15 years of experience in design, including 7+ years specializing in UX, interaction design, and human-centered solutions. My expertise lies in crafting user-centric, data-driven designs that bridge business goals, technical feasibility, and user needs—resulting in seamless and engaging digital experiences.

What I Bring to the Table:

UX Strategy & Leadership - I collaborate with cross-functional teams, product managers, and developers to drive UX vision and roadmap execution.

Design Thinking & Problem Solving - I apply research-driven methodologies to create scalable and intuitive interfaces that enhance engagement and usability.

Data-Driven User Experience - My designs focus on optimizing conversion rates, reducing friction, and increasing engagement through usability testing and iteration.

End-to-End Product Design - From ideation to prototyping and final delivery, I ensure products align with business objectives and user expectations.

Industry Experience & Key Clients:

I have successfully led UX/UI projects across multiple industries, including eCommerce, SaaS, healthcare, oil & gas, enterprise applications, and education. Some of my key clients include Mattress Firm, TeamViewer, Qatar Foundation, Sciensus, Maavra Tech, Intech Process Automation, Systems Ltd, Visionet, and Tech Vista.

Tools & Technologies:

I am proficient in FIGMA, Sketch, Adobe Suite, Miro, Axure, InVision, and other design/prototyping tools, working across web, mobile (iOS/Android), SaaS, enterprise platforms, and SharePoint portals.

My Approach to UX:

I advocate for users while aligning with business objectives to create meaningful, efficient, and accessible digital experiences.

I collaborate with distributed teams and global stakeholders to implement UX best practices and maintain design consistency.

I focus on usability, accessibility, and interaction design to enhance digital product adoption and customer satisfaction.

Let's connect to build digital products that not only look great but work effortlessly for users!

Skills

3d visualization, After Effects, Animation, Brand / Logo Design, Character Design, Digital Art, Editing, Editorial Design, Graphic Design, Illustration, Image Retouching, Interactive Design, Interface Design, Multimedia, Pre-Press, Promotions, Storyboarding, UX/UI, Visual Layout, Web Design, Wireframes

Sector Experience

Advertising, Animation, Audio / Visual, Books & Periodicals, Branding, Catalogues & Brochures, Creative Services, Design, E-Commerce, Exhibitions, Film (Short / Documentary), Oil & Gas, Packaging, Point of Sale, UI / UX

Recommendations
- 
Currently No Recommendations
Availability
Looking for work
Achievements
Contract
Freelance, Remote
Location
Lahore, Pakistan, Pakistan
Skill Level
Middleweight, Senior
Languages
English, Urdu, Punjabi
Creativepool member since 25 June 2013