About me

My name is Panagiotis (Panos) Vergopoulos and I'm a UX Lead - digital customer experience (UX, UI, Strategy, Research), multidisciplinary designer, UX specialist, branding expert and typography advocate. Born and raised in Athens, Greece. I'm a Deree College (BA) and University of Stirling (MPhil.) grad and go by both mottoes: Non Ministrari Sed Ministrare & Innovation and Excellence.

What I do

I solve problems, shed light to mysteries and help people use digital products or in other words, I strive to create seamless experiences for users by designing functional, smart, elegant digital products and services that customers love using.

In addition I lead teams and task force groups, product evolution, strategy and research, mentor peers and new product designers and help teams establish processes and working methods in order to streamline product evolution and innovation.

How I got here

I started my career in the field of web design back in 1998 and since then I 've worked in publishing, advertising, startups (mostly tech/travel) or with established corporations/brands handling projects from practically most areas of the creative universe. I have worked with agencies as a Lead UX/UI Designer or as a Creative director, with startups such as insurancemarket, Umeedoo or in associate schemes and as a freelancer (through my agency, Design Kinks) providing a full range of UX, UI and creative services. Since 2013 I have been working in the field of online travel with airfasttickets, tajawal & almosafer (Seera Group).

In Dubai

I started in tajawal as a UX Architect/UI Designer, added the role of visual design team lead (marcom), took -in addition- the UX Lead for CMS and SEO and then the UX Lead for Cross Product focusing on -but not limited to- payment funnels, loyalty, post booking experience, retention and acquisition (pre booking).

Some of the projects I have handled: redesigning the payment funnel (cross product - cross platform), research on loyalty and implementation of loyalty programs with impact on payment funnels -per POS (Qitaf, Alfursan, Knet), redesigning homescreens across platforms (main entry points), personalization, city guides - product integration (ongoing / iOS & android), have setup the marcom template builders (fast-tracking campaign releases), designed the SEO Programmatic Platform, planned and created research scenarios for user testing (usability, impression tests, discovery sessions). In addition, I took (along with our team) tajawal and almosafer through 2 rebranding projects (involving planning, auditing, UI implementation, styleguide creation, QA and more, visual and product side), one in 2018 and one in 2019. Also, designed the saved credit card functionality, have undertaken the project of mapping the user journeys from the acquisition channels to the main entry points (researching user behavior and patterns in order to effectively adjust personalization scenarios) and many more interesting projects.

In addition I have helped build the design teams (interviewing-hiring talent), mentored peers on their course to professional development, built and stablished processes along with the teams I work with and have helped built and define strategy.

Core competencies

Leading / Strategy, Mentoring and Training

Spearpoint drive for product and creative teams, building strategy and leading research, mentoring and training team members in design thinking & practices, design theory & practice, software and more. UI consistency, design system and typography evangelist. A fan of structured processes and "non-silo" communications.

Product design, branding and brand strategy

Designing/creating products and brands from concept to full grown entities. Strategic planning and design implementation. Vast experience in developing brands from zero to hero.

User experience design, user interface design and strategic planning mindset

User centric design approach. Designing (from plan to flow to wireframe to test to interface - test, iterate, implement and repeat) with an agenda to make user friendly applications made FOR USERS across devices and platforms. Creating user interfaces that actually entail the "human" factor in its core.

Art direction, concept design, design language

Creating design trends, systems, workflows for living/growing organizations.

Digital/Social media campaign design, marcom apps

Proven record of designing for holistic marketing campaigns. From print to digital and from concept to high end marcom products, ensuring the brand concept and identity consistency of digital products, across platforms.

Holistic design approach

Designing systems rather than units, designing products and campaigns, solving problems with a 360° perspective rather than secluded and random one-off apps or features.