About us

Pure DNA is the leading boutique branding, creative & business development agency for companies involved in the luxury market.

Alex de Blonay, our Brand Strategist and Creative Director, was Head of Branding at Candy & Candy for six years. During this time she was responsible for developing brand strategies, creative direction and implementation for the Candy & Candy brand.

Testament to Alex’s creative and strategic skills was the branding of One Hyde Park, which she led from conception to completion. This was a five year project that remains the most talked about development in Europe and beyond.

Pure DNA gives our clients a unique edge by combining a strategic, creative and business-led approach. Our starting point is always a hardheaded analysis of our clients commercial needs and our solutions invariably result in brands that not only get noticed but also ones that maximise revenue and growth.