Publicis London
London
ABOUT
Nescafé Original is the nation's favourite cup of coffee but it faces increasing competition from other brands and own label offerings.
The campaign shows how a mug of Nescafé Original in the morning gets you ready for action and gives you the best start to the day. Each execution features the iconic jar and a graphic linking to a headline about kickstarting the day with Nescafé Original.
Further executions are planned throughout 2013.
Back to Ready for Action project
Paul Hill
Freelance Retoucher, Paul Hill Retouching
United Kingdom
Andre Van Dyk
Global Design Director
South Africa