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Nescafé Original is the nation's favourite cup of coffee but it faces increasing competition from other brands and own label offerings.

The campaign shows how a mug of Nescafé Original in the morning gets you ready for action and gives you the best start to the day. Each execution features the iconic jar and a graphic linking to a headline about kickstarting the day with Nescafé Original.

Further executions are planned throughout 2013.