About me

Senior healthcare copywriter (Effie Global: Health & Wellness) - 32 years a translator

I am a trilingual copywriter and transcreator
- work in Polish, English and Brazilian Portuguese. Sometimes I write the campaign from scratch; sometimes I adapt it so it makes sense in a new culture. I've done this for BMW, MINI and Nissan, and for healthcare brands where the rules are strict but the tone must remain human,

- have an Effie Gold for a laxative campaign - the
- use AI to stress-test my copy and speed up the technical bits, but I rely on my own eyes to make sure the nuance feels real. So far, the eyes are winning.

If your brief has to survive lawyers, culture and three languages, we should talk.

✏️ Accenture, Acustio, Allegra, Iconic Global Tech Brand, Aviva, Avon, Biedronka Jeronimo Martins, Bang&Olufsen, BMW, Bolsius, Canal+, Carlsberg, Citi, Coca-Cola, Colliers, Compeed, Continental Tyres, Curves, Diageo, Dulcobis, Dulcosoft, 3ngage, Ergo Hestia, Erste, Felix, Ferrero, Fervex, Goodman, GSK, Hillwood, HP, ING, Kompania Piwowarska, Laito, L'Oreal, Marriott, Mammut, Mastercard, MINI, Mitsubishi, Nestlé, Nissan, No-Spa, Nurofen, Opella, Orange, Philips, PLAY, Polpharma, Prudential, Purina, Samsung, Sandoz, Sanofi, Santander Bank, Theraflu, Tele2, Velux, Viessmann, VICHY,
Tłumaczy od 1994 roku, kampanie pisze od 2005. Najlepiej pracuje mu się tam, gdzie przepisy są twarde, a ton i tak musi zostać ludzki: healthcare i motoryzacja. Stąd Effie Gold i nominacja do Effie Global (Medicines + Supplements, Health + Wellness).

Poza briefami uczy transkreacji na (motto szkoły: Co tłumaczysz, to Twój biznes) i angielskiego z wykorzystaniem AI.

Michal's work

Goodman

CITIBANK

HP

Renault

Velux

Orange/ Neostrada • Stół

Orange/ Neostrada • Lotnisko

Orange/ Wujek i Michał

Orange/ Mama i Córka

Margaryna Smakowita

HP/ Printers • Żyrafa

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