About me

Curating brands and campaigns from idea to fruition, Michal Pstrucha is an experienced writer and translator. Raised bicultural and trilingual, his academic background is in language studies and photography.

For over 30 years, he's been translating from English, Polish, and Brazilian Portuguese. As a copywriter and transcreator for 20 years, he's partnered with some of the world's biggest brands, penning everything from sharp headlines to compelling scripts and strategic briefs.

A serial college dropout, Michal is currently a senior writer with FCB Health Spark in Warsaw, Poland.

Brands worked on: Accenture, Acustio, Aviva, Biedronka Jeronimo Martins, Bang&Olufsen, BMW, Bolsius, Canal+, Carlsberg, Citi, Coca-Cola, Colliers, Compeed, Continental Tyres, Curves, Diageo, Dulcosoft, Dulcobis, Ergo Hestia, Felix, Ferrero, Gardimax, Goodman, GSK, Hillwood, ING, Loewe, Kompania Piwowarska, Kraków School of Economics, Laito, Marriott, Mammut, Mastercard, MINI, Nestlé, Orange, PLAY, Polpharma, Prudential, Purina, Renault, Samsung, Sandoz, Sanofi, Tchibo, Theraflu, Tele2, Velux, Viessmann, VICHY, Wawel, Zen

Skills

Copywriting, Digital Strategy, Photography, Photoshop, Transcreation, Translation, UX/UI, Visual Layout

Sector Experience

Advertising, Arts, Fine Art, Painting & Sculpture, Photography

Awards

Miami Ad School scholarship; 2002

Clients

Accenture, Acustio, aviva, Biedronka, BMW, Bolsius, Canal+, Carlsberg, Citibank, Coca-Cola, Colliers, Compeed, Continental Tyres, Diageo, Ergo Hestia, Ferrero, Goodman, ING, Kompania Piwowarska, Krakow School of Economics, Marriott, MINI, Orange, Polpharma, Prudential, Renault, Samsung, Sandoz, Sanofi, Tchibo, Tele2, Velux, Viessmann, Zentiva