ABOUT
In 2023, KFC collaborated with Dead Man’s Fingers to create the very first KFC-inspired spirit – the 11 Herbed and Spiced Rum.
To amplify the launch of KFC’s collab with Dead Man’s Fingers, we created the ‘KFC Chicken & Rum Shack’, a unique ‘Finger Liquor’ bar experience in Margate that opened 1-2 Sept.
Open to the public, the venue embodied the ‘mash up’ nature of the collab; Kentucky Zing meets Cornish Soul and served a menu of incredible KFC X DMF cocktails, including a Zinger Punch and a Colonels Colada alongside fresh, Finger Lickin’ Good, KFC chicken.
The activation exceeded all KPIs set, generating a wealth of National and Regional coverage and a total reach of 1.2BN and fuelling sales of the rum (the first batch of which sold out in under 24 hours).
MADEIT CREDITS
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Proud Robinson + Partners has been a Contributor since 25th November 2015.