About us

Founded in 2011 by Cassandra Stavrou, PROPER has quickly emerged as Europe’s largest independent healthier snack brand.

The bold and playful snack maker is best known for its award-winning PROPERCORN and PROPERCHIPS, and most recent crisps addition with PROPERCRISPS.

Starting out by tumbling popcorn in a refashioned cement mixer, its passionate team has grown from a kitchen start-up to a global snack favourite in ten years.

‘We’re not perfect, we’re a B Corp’

To be awarded B Corp status, brands have to meet high standards of overall social and environmental performance, transparency and accountability. PROPER became a verified B Corp way back in 2018. Read more about what this means to us, here: .uk/pages/b-corp

PROPER Snacks' Inspiration Pool

PROPER Snacks hasn't added anything into their Inspiration Pool.

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