About us

ProfileTree is a Belfast digital agency producing web design, video, content and AI-led marketing for SMEs, councils, educational organisations, tourism bodies and challenger brands across Ireland, the UK and further afield. We've been operating since 2011, with over 1,000 projects delivered and a 5-star Google rating from 450+ verified client reviews.

What makes us different from most agencies is that we build brands of our own and apply what works to client work. LearningMole, our educational video brand, has grown past 260,000 YouTube subscribers producing content for schools and families globally. ConnollyCove publishes travel and culture content covering Ireland, the UK and beyond. Educational Voice produces 2D character animation and motion graphics for SMEs, schools and educational publishers. Future Business Academy delivers AI training and digital marketing programmes for SMEs, government-funded skills initiatives and educational institutions across Northern Ireland.

Each one started as an experiment in audience growth and turned into a real audience with real commercial value. Everything we test on these brands, the SEO that earned the rankings, the video styles that grew the subscribers, the content structures that get cited in ChatGPT, Perplexity and Google AI Overviews, the YouTube thumbnail formats that earned the click-through rates, gets fed back into how we approach client briefs. Most agencies have never had to build an audience from zero on a brand they own. We've done it several times over.

Our team works in-house from Belfast and includes web designers, WordPress developers, SEO specialists, content writers, video producers, animators, editors, podcast producers and digital trainers. We don't outsource the work that defines our craft. When a client briefs us on a multi-channel campaign, the people writing the content sit in the same room as the people building the website and producing the video. That joined-up approach matters more in 2026 than it did even three years ago, because Google AI Overviews and ChatGPT increasingly reward brands with connected content libraries across web, video and editorial.

The work we care most about is brand building that produces measurable outcomes. New audiences. Qualified leads. Customers who arrive ready to buy rather than ready to compare. We're equally comfortable taking the creative lead on a new brand launch, building out an existing brand's content programme, or joining an in-house team to extend their capacity in a specific channel. Some clients work with us on a single project basis. Others stay on a retained relationship for years across web, content and video. We don't lock anyone into long contracts because we'd rather keep clients through results than through paperwork.

The brands we work with span sectors. Service businesses across Northern Ireland that need a website and content programme to bring in qualified enquiries. E-commerce stores looking to reduce dependence on paid acquisition through organic search and YouTube. Educational organisations producing long-form video and training content. Tourism bodies reaching UK, Irish and international audiences. Government-funded programmes delivering digital marketing and AI training to local SMEs. Challenger brands launching into established markets and needing both the creative work and the technical foundations to compete.

What we care about as a team: substance over polish, ideas that work in the wild rather than just in pitch decks, and brands with something genuine to say. Every project we take on has to have a real commercial outcome behind it. We turn down work that doesn't fit the team's skills or where the brief is fundamentally about gaming an algorithm rather than building something worth being found for.

If a brief involves WordPress, content, video, YouTube, animation, podcasting, SEO, AI training or AI-enhanced marketing, our team can help. We work in person across Belfast, Lisburn, Derry, Newry, Bangor, Armagh and the wider Northern Ireland, and remotely with clients across the Republic of Ireland, the UK, Europe and the United States.