About me

Extensive experience as an art director and senior creative.

Integrated campaign experience - above and below the line, covering brand advertising, retail advertising and trade advertising, branding, POS, DM, sales brochures, corporate literature, trade catalogues and marketing programmes both on and offline.

Extensive photographic art direction experience, both studio and location - UK and Europe, including budgeting, location sourcing, recces and putting crews together. My art direction experience includes automotive, models, beauty, food and product photography from automotive parts to make-up.

Experienced in writing creative copy for campaigns and to support creative concepts.

Mac literate - Indesign, Photoshop, and Illustrator.

Adept at working with account teams and clients to produce the best creative solutions within budget.

Experienced in taking briefs and communicating core messages effectively and creatively.

Experienced in mentoring juniors, teaming with writers, art directing photographers, illustrators, art workers and retouchers, steering projects from concept to a successful completion.

Passionate about creating effective and dynamic work around robust ideas.

Skills

- Creative direction, - Art direction, - Photographic art direction - location and studio, - Graphic design, - Concepts and scamps, - Topline creative copy writing, - Costing and budgeting, - Client facing, - Briefing, creatives, copywriters, illustrators, artworkers, 3D artists and retouchers, - Mac literate - InDesign, Photoshop and Illustrator, - Print knowledge, - Online knowledge

Sector Experience

Integrated campaign experience - above and below the line, covering brand advertising, retail advertising and trade advertising, branding, POS, DM, sales brochures, corporate literature, trade catalogues and marketing programmes both on and offline.

Awards

HND in graphic design, passed with distinction., 8 O levels, including maths and english.

Clients

Alpha DOT, Amway UK, BAA, Bedfordshire TEC, boots, British Waterways, Brocks Pyrotechnics, Cadillac, Canada Life, CHRYSLER, Clawson Dairies, Cross Pens, Daniel Galvin Hair, Duckhams, EC Soft European IT Consultants, Eurolines Coaches, GMKane-May Measuring Instruments, Kingston Cartons, London Transport, Lucas aerospace, Mercedes-Benz, Opel, Redbourn Property Group, Rolls Royce Engines, Saab, The London Direct Marketing Fair, The Open University, The Pampered Chef, Vauxhall motors, Vickers Defence Systems, VIE AT Home, Whitbread