Huge Brooklyn

ABOUT

On the heels of the launch of the bold, new Lexus IS, Lexus recognised a powerful market opportunity to appeal to a new, younger audience. Of course, it would be important to stay relevant to brand fans at the same time. This called for rejuvenating Lexus online in order to create a better experience - one that would meet user needs while providing a strong, emotional connection to the brand.

The result is faster time to market for new features, increased development speed for site enhancements, and a high-performing, fully responsive online destination for Lexus. In addition to a 9-point increase for Lexus on the J.D. Power Automotive Manufacturer Web site ranking, referrals to Lexus Dealers have increased by 45% since launch and there has been a 78% increase in builds per visit.

MADEIT CREDITS

Annual 2022 ShortlistLexus - a new audience for an iconic brandAdvertising: Digital Project featured: on 22nd June 2022 Contributor:

Huge has been a Contributor since 9th February 2017.

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Lexus - a new audience for an iconic brand

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