Studio Playne Ltd
St Leonards-on-Sea
ABOUT
Bringing together 140 Sussex vineyards under a common banner, Sussex Winelands was launched in July 2025 with a UK Government-funded pilot project focused on the Rother Valley in East Sussex.
We created the overall brand and the first wine trail – 'The Rother Wine Triangle’ – producing and implementing a signage and orientation programme, with supporting website, literature and merchandise to help put the area on the map. It includes brand strategy, visual identity, a vision and practice toolkit, and a brand playbook, all of which reflect the independence and creativity of the Sussex wine industry. The design features a wine glass, used both as an integral part of the Sussex Winelands logo, and as an icon on its own.












