ABOUT

This campaign was created to promote the newly launched Heart Center. Heart disease remains one of the leading causes of death in Thailand. It arises from a variety of factors—some within our control, others beyond it—stemming from both personal habits and environmental influences. While the disease may show clear symptoms in some cases, it often progresses silently, leaving many unaware of the risks they face.

The worrying truth is that most people seek treatment only when noticeable symptoms appear. However, the absence of symptoms doesn’t guarantee that everything is fine. Hidden risks might be quietly building up within you, unnoticed and unchecked.
This design required extensive research to identify key risk factors, backed by medical references for accuracy. Inspired by anatomy books, we created a detailed visual—a heart that connects all these issues through veins, symbolizing how everything is linked. Starting with sketches, shading, and coloring, we added textures resembling paper to reflect the look of medical texts. Even the headline was handwritten by a real cardiologist for authenticity.

The design is meant to be seen by our target audience wherever they are—blending Thai culture, and habits into a simplified medical “anatomy book” page. They’ll spot something that resonates with their life and realize the risks they face.

Since its launch, awareness has grown significantly among both hospital visitors and the general public. Usage of the Heart Center increased by over 66% compared to last year, according to Ruamjairak Hospital’s Marketing Department—a clear sign of success.