ABOUT

Provided full studio creative strategy, writing and art direction; oversaw story concept design, editorial, VFX and production process to completion; shipping and localization.

The Campaign: Only Precision AI™ is grounded in high-quality data, not Sci-Fi fantasies.
With this endeavor, we are going deeper than the category generic 'good vs. evil’ story long-deployed by the competitors. We are focusing on PANW's core point of difference: the superiority of its data—both quality and quantity. This data is what fuels our metaphorical "training models" and, ultimately, showcases the effect Precision AI™ can have on modern AI-wielding adversaries.

In our fantastical world, we see a desert landscape of business, populated by people simply trying to work, in organizations simply trying to keep pace with evolving AI threats.

When cybercriminals attack (and they always do), our champion, “J,” transforms himself—and each company—with “good” AI, Precision AI.™ This campaign centers around four main stories:

Act 1. “Origin Story” (Prequel)
J is just a regular cybersecurity guy doing his job “Somewhere across the Business Landscape” when he realizes today’s AI threats are beyond him. He calls upon Precision AI™ for help, and receives a whole new set of tools. It’s the beginning of an epic tale playing out in the millions of AI training models Palo Alto Networks runs every day to keep the world safe from cybercriminals.

Act 2. “Network Attacks”
In this training lab, J’s network is attacked from all sides. Who can he trust when seeing is no longer believing? Smash! Crack! Ka-Pow! Precision AI™ to the rescue.

Act 3. “Multi-Cloud Vulnerabilities”
In this training lab, J faces a formidable adversary—one that is elusive, lethal and needs to be eradicated. Who will get to the source first?! Good thing Precision AI™ is on his side.

Act 4. “SEC-OPS Incident Response”
In this training lab, J is bombarded by attack vectors. He’s seen them before, but now with Precision AI™ he can see what’s what’s and who’s who’ — OUTTA HERE!