About me

I'm a Senior Creative Director with 20+ years of experience leading high-performing teams and delivering award-winning campaigns across General Market, . Hispanic, Mexico, and LATAM markets. I specialize in integrated, multi-channel campaigns, spanning traditional, social, digital, and experiential, that help brands connect with audiences in meaningful and culturally relevant ways.

My career has taken me through an exciting mix of industries from CPG (food, beverage, pet care, personal care, household products, and OTC healthcare) to health, financial services, telecommunications, and entertainment. Along the way, I've been lucky to lead creative teams and collaborate with some incredibly talented people for brands I truly admire.

I've built, led, and mentored creative teams at agencies including Leo Burnett/Lápiz, FCB Chicago, We Believers, Energy BBDO, and TDA_Boulder, shaping creative strategy, art direction, and execution from concept through production. My expertise includes brand relaunches, social-first campaigns, and multi-market
initiatives, always grounded in mentoring talent and delivering work that drives measurable business impact.

I'm a strong champion for diversity and I firmly believe that the more diverse a team is, the better the ideas will be.
Personal motto: If Ideas touch people's hearts and solve problems, awards will follow.

Skills

Adobe Creative Suite, InDesign, Art Direction & Design Oversight, Brand strategy & development & Building, Client Relations & Pitch Leadership, Concept Development & Storytelling, Creative Direction, Creative Leadership & Team Management, Integrated Campaigns (Traditional, Social, Digital, Experiential), Multicultural & Bilingual (Spanish) Expertise, Thoughtful use of AI to amplify ideas, streamline workflows, and deliver impactful campaigns.

Sector Experience

CPG (food, beverage, pet care, personal care, household products, and OTC healthcare), Entertainment, financial services, Healthcare, telecommunications, Travel & Leisure

Awards

Cannes Lions - Bronze, Clios - Bronze, d&ad, Effie's, El Ojo Bronze, El Sol, FIAP, LIA Awards, new york festivals, One Club Awards, Wave, Webby Awards

Clients

Allstate, Barefoot Wines, Champion Pet Food, Christy Sports, corona, Cox Communications, Daiya Foods, Del Real Foods, Feeding America, FirstBank, Gran Centenario Tequila, Ibotta, Jack Daniel's, JPMorgan Chase Bank, KeHe, Kellogg, Procter & Gamble, Purely Elizabeth, Purina