Maria's work

I'm a Senior Creative Director with 20+ years of experience leading high-performing teams and delivering award-winning campaigns across General Market, . Hispanic, Mexico, and LATAM markets. I specialize in integrated, multi-channel campaigns, spanning traditional, social, digital, and experiential, that help brands connect with audiences in meaningful and culturally relevant ways.

My career has taken me through an exciting mix of industries from CPG (food, beverage, pet care, personal care, household products, and OTC healthcare) to health, financial services, telecommunications, and entertainment. Along the way, I've been lucky to lead creative teams and collaborate with some incredibly talented people for brands I truly admire.

I've built, led, and mentored creative teams at agencies including Leo Burnett/Lápiz, FCB Chicago, We Believers, Energy BBDO, and TDA_Boulder, shaping creative strategy, art direction, and execution from concept through production. My expertise includes brand relaunches, social-first campaigns, and multi-market
initiatives, always grounded in mentoring talent and delivering work that drives measurable business impact.

I'm a strong champion for diversity and I firmly believe that the more diverse a team is, the better the ideas will be.
Personal motto: If Ideas touch people's hearts and solve problems, awards will follow.