ABOUT

Concept
A viral stunt that harnessed AR technology to show a youth team player shattering a goal frame with a strike of unbelievable force. The shot leaves players and onlookers stunned as to what happened, with the famous Wembley arch shimmering in the background as a subtle nod to the upcoming FA Cup final. 

Execution
 We teamed up with The Berry to create a Instagram story that blends raw, real time action with the latest 3D effects to produce a film that had people guessing if it was real or not. Helping to drive conversation whilst showcasing the power of the Ultimax Pro ball.

Results
When the campaign went live it was clear that it wasn’t just crossbars that were being smashed, but records too. The post became the most viewed Mitre post, ever, with over 3.5 million views and 8.69% engagement rate - Mitre’s average is 1.56%. The content was a hit with Mercieca’s media and influencer network including The Metro and Sun Tik Tok platforms.

Whilst football fans up and down the country debated whether the content was real or not, others called out the balls power. With highlights including ‘That’s power!’ and ‘He’s going to be the next Hulk’, helping to further underline the campaign message. What a result.
And The FA were delighted too remarking “the campaign post achieved remarkable visibility and reach, setting a record volume of impressions, comments and reach for a partner post on our Instagram channel to date”.