Christopher Wellard Executive Creative Director

ABOUT

As unconscious gender bias proliferates written culture, we wanted to find a way to address it and intercept it at the point of creation. Sans Gender is a set of Opentype code that transforms any typeface into a tool that stops unconscious bias as it is being written. A new innovation that turns a font from being purely aesthetic into an active tool for change.

MADEIT CREDITS

Annual 2025 JudgeOOH Annual 2026 JudgeExperiential Project featured: on 5th July 2024

Sans Gender

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