Christopher Wellard
Executive Creative Director
ABOUT
As unconscious gender bias proliferates written culture, we wanted to find a way to address it and intercept it at the point of creation. Sans Gender is a set of Opentype code that transforms any typeface into a tool that stops unconscious bias as it is being written. A new innovation that turns a font from being purely aesthetic into an active tool for change.
MADEIT CREDITS
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Havas Lynx -
Christopher WellardExecutive Creative Director
Back to Sans Gender project
Lawrence
Design Director, Ruder Finn
United Kingdom