ABOUT

When we started working with Richard and his team back in 2020, we helped them shift their thriving B2B frozen smoothie business into a multi-channel consumer brand.

We created a positioning and brand identity that would speak to the optimisers of this world. We played up the joyous, mood-boosting, sensory experience of the products and helped position the brand as the taste-maker of the category.

Five years later, with impressive growth and expansion into the U.S., the brand strategy is still on point. The identity less so. It was starting to feel dated and twee, particularly in retail.

Aesthetically, packaging needed a refresh but functionally it was also missing the mark. Whilst, the bright, joyful cartons had strong shelf-impact they failed to deliver on taste, or communicate the all-natural, whole fruit and veg within.

Our brief was to breathe new life into the identity, starting with packaging – to make it more contemporary, easier to understand, fresher and above all, more delicious.

Understanding that we process visuals far quicker than words, we created an enticing image as a focal point with an abundance of fruit and veg blending into the finished smoothie. We simplified messaging, focusing on the product, its ingredients and what to do with them.

On and off-pack, Love Struck’s contemporary glow-up, has retained its positive, energising take on life whilst massively dialling-up taste cues. We continue to work with Richard and the team as brand guardians and hope the new-look identity will make a big impact on both sides of the pond.