ABOUT

CAT Rolling is a visual concept and style development for an animated spot developed in collaboration with Converse Marketing for Caterpillar Inc. The work was created as part of Caterpillar’s anniversary campaign, using the evolution of the wheel, from its invention in prehistoric times to its essential role in modern heavy machinery, as a narrative framework to express the enduring nature of innovation. The concept reinforces Caterpillar’s position as a leader in engineering and industrial technology.