Hasmik Mkhchyan Art Director

ABOUT

CAT Rolling is a visual concept and style development for an animated spot developed in collaboration with Converse Marketing for Caterpillar Inc. The work was created as part of Caterpillar’s anniversary campaign, using the evolution of the wheel, from its invention in prehistoric times to its essential role in modern heavy machinery, as a narrative framework to express the enduring nature of innovation. The concept reinforces Caterpillar’s position as a leader in engineering and industrial technology.

MADEIT CREDITS

  • Caterpillar Inc.Client
Add yourself to this project

Who liked - CAT Rolling

Back to CAT Rolling project

1 2 Next ›Last »