ABOUT

The Garden of Influencers is a personal project exploring our society's obsession with social media, perfection, and body image.

The core concept was to develop cute, quirky, animal-based characters that serve as a starting point for short-form videos, standalone illustrations, and standalone 3D sculptures. The initial wool mini-sculptures were developed between 2019 and 2020 and showcased in Berlin at the All Stars Alumni exhibition during the Pictoplasma Contemporary Character Design Festival.

In the following years, these characters were further developed to deepen their personalities. This involved testing a variety of digital mediums, including digital illustrations, stickers, short animated videos, and GIFs and incorporating 2D/3D graphics and call-out typography.

By placing them in diverse environments, I enhanced the concept of these characters inhabiting their own world and sharing their stories on social media. While the project evolved over several years, the final illustrations and artwork were not presented to the wider public in this updated version until 2025.
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