ABOUT

CONCEPT
How do you turn a blockbuster film partnership into a cultural moment and make a new automotive brand impossible to ignore?

JAECOO entered the UK as a challenger brand, still earning credibility in a sceptical market. Its partnership with Jurassic World Rebirth was an opportunity of a lifetime, but only if it could cut through.

We identified a powerful shared truth between JAECOO and JWR: extreme environments demand extreme capability.

We created Enter the Extreme, a platform that fused JAECOO’s engineering credentials with the cinematic world of Jurassic. Rather than treating the IP as a branded overlay, we built an integrated narrative universe where JAECOO truly belonged.

Crucially, the idea was designed as a unifying creative system. One that could scale seamlessly across every channel while maintaining a single, consistent identity.

EXECUTION
We transformed Enter the Extreme into a fully integrated experience, delivering 55 assets across TV, OOH, experiential, retail, and social in under two months.

At the core was cinematic craft. Using official Jurassic CGI assets, we seamlessly integrated dinosaurs into original JAECOO photography and live-action footage, ensuring every execution felt authentic to the film world.

This consistency extended across every touchpoint. From a 30” TVC to Outernet screens, Alexandra Palace activations, and dealership installations, the same visual language, tone, and story were maintained throughout.

Our creative system powered the entire campaign ecosystem and enabled partners to scale the idea across channels while ensuring audiences always encountered the same world.
The result wasn’t a series of executions, but a single, immersive brand experience that audiences moved through seamlessly across environments.

RESULTS
“Enter the Extreme” delivered against all three core objectives set in the client brief: establish JAECOO as a credible challenger brand, capture attention at scale, and maintain consistency across every touchpoint.

Mass awareness was driven through premium broadcast placements, with the TVC achieving 5.22 TVRs (+10% above plan) and a 98.75% VOD completion rate, ensuring the brand was not just seen, but watched.

This visibility translated into standout real-world impact. OOH and experiential executions delivered 3.9M+ impressions, record-breaking dwell times, and a +133% increase in spontaneous awareness, with over 50% of audiences moving into consideration. On-site activations converted engagement into qualified sales leads, demonstrating a direct link between exposure and action.

Social and digital sustained this momentum beyond physical environments, driving measurable behavioural change:
- 2.4m impressions across Meta and YouTube
- Brand searches for ‘JAECOO’ jumped +84% to 40,500 in July vs. May 2025
‘- JAECOO J7’ searches rose +50% to 22,200 monthly searches in June and July.

This campaign uplift translated into commercial impact, with the JAECOO 7 entering the UK Top 10 for the first time immediately following the campaign.

True integration isn’t just about scale, and ‘Enter the Extreme’ proved that. It’s about cohesion, and delivering one consistent idea across every channel to amplify impact, turn awareness into intent and a partnership into a cultural moment.