ABOUT

The Met Office was trusted for forecasts but not seen as innovative, putting future influence and investment at risk.

We repositioned their data as ‘weather intelligence;’ a critical technology shaping national decisions. A modern, tech-led design system replaced traditional visuals, connecting everyday weather data with high-stakes impact across OOH, social and influencer content.

As a result of our campaign, public innovation perception rose to 30% and 41% among government stakeholders. Media coverage shifted dramatically from predominately weather stories to making innovation headlines. Positive media sentiment soared from 14% to 60.5%