ABOUT

Arlo Hotel Group is a modern hospitality brand focused on providing an ideal homebase for the urban explorers of the world—those seeking adventure, community, and a comfortable place to rest their heads at night.

Arlo approached CMYK to help them reinvent their entire digital ecosystem, as their existing visual identity was outdated and did not reflect the company’s ethos or strongly represent them as an approachable mid-level option for the everyday traveler. And unlike their competitors, Arlo wanted to do something different.