ABOUT

Background
2022 is the year of economic crisis in Asia, as inflation has become a threat in the region. For Thailand, the inflation rate is 7.66%, which is the highest in 14 years. The result? People are suffering with everything that costs higher and higher. Well. Almost everything. Because FINN MOBILE. A small, 6th place mobile operator, still launched their cheapest ever mobile package. Which is 75% lower than normal price. How on earth can we still keep the price so low?

Strategy
To lower the price and get less profit. We need to cut our expense. The first thing we cut? Advertising budget. But how can we do cheap ad and still get an impact?

Idea
In order to create cheaper ads. Instead of
buying traditional media like big billboards or train wrap from big media company, we chose to buy ad spaces from the local business where we can buy more interesting media and also trigger consumers about cost of living.

By partnering with local taxi company. We buy ad space on taxi's gas tank cover and talk about how gas price is high, so FINN MOBILE lowers ad budget to launch 75% discount. We also partner up with other local businesses to advertises on electric sockets, water faucets, There are QR codes on these medias for people to scan and buy cheap mobile package from FINN MOBILE, while also gave SME’s new income in a time of economic crisis

Results
+27% TRAFFIC TO WEBSITE
-24% CHEAPER COST PER CLICK
+14% ACQUISITIONS IN FIRST MONTH
-21% CHEAPER COST PER ACQUISITION