ABOUT

CCXP is the greatest pop culture event in the world, attracting almost 300k people in Brazil to the activations in SP. In 2022 people were going to be really excited to come back to “in person” events and CCXP was one of the highlights, with both virtual and presential spaces. For 2022, Nissin wanted to connect pop culture entertainment with CN, by showing how their products can perfectly match fun times within cinema, reading and gaming with Cup Noodles.

We enchanted public with na immersive and instagrammable activation, in a booth surrounded by Graphic artwork made by Young and disruptive artists. A funny gift was distributed (a Cup Noodles hat), along with a voucher for discount in the store. Walking through the fair, there was a “sea of hats”.
In this way, the product consuption was a consequence of the experience, not the focus of the strategy. It was delivered experience, identity and brand relationship.