Publicis Dominicana Santo Domingo

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Year after year, despite the thousands of campaigns to prevent breast cancer, the number of deaths from this cause increases by double digits. The Dominican Republic is among the countries with the highest mortality rates. The main problem is the lack of early detection. Women state that they forget to do the self-examination, that they don't have time, but spend more than 2 hours daily on social media.

Social media would be the ideal platform to send a tutorial, but as we all know, breasts and nipples are censored.

Idea
There are some breasts and nipples that are not censored, those who appear in art paintings

Execution
We use art pictures that have naked women. Respecting their strokes and style, we encourage them to put together an uncensorable self-examination tutorial.

MADEIT CREDITS

  • Museo de Arte Moderno de Santo DomingoClient
Annual 2023 ShortlistCuidArteSocial Good Project featured: on 12th July 2023 Contributor:

Publicis Dominicana has been a Contributor since 25th November 2015.

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