ABOUT
We started SURREAL just over a year ago.
First thing on our marketing manager's to-do list? Get people's attention.
How do you get attention? Well, you could throw loads of money at social media adverts, or give free cereal to every influencer under the sun - but we couldn't afford any of that.
We needed some cheaper ideas.
We came up with a whole bunch - and we did quite a lot of them. We used an IKEA showroom as our head office, we spelt out sales messages on 10,000m Strava runs, we quit our previous jobs with 3m high notice letters... We even made some billboards using MS Paint.
But there was another idea.
A naughtier idea.
A ruder idea.
We reckoned it would grab eyeballs, and maybe raise a few eyebrows too - but you've gotta take a few risks every now and then.
We mocked it up, and presented it to our boss.
He said it was "too much". He said it was "too far". He said "it must never, ever see the light of day".
So anyway, here we are posting it on the internet.
