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Every year, 12,000 Thai motorcyclists tragically lose their lives in accidents, primarily due to not wearing helmets. We aim to encourage Thai motorcyclists to wear a helmet every time they ride through a new, creative, and impactful approach.

We discovered that every Thai motorcycle owner receives a helmet when they purchase their vehicle; however, it’s shocking to note that these helmets are rarely worn. Recognizing this issue, the Thai Health Promotion Foundation aimed to deliver a powerful message to all new motorcycle owners by emphasizing the importance of wearing a helmet through helmets previously owned by motorcyclists who tragically lost their lives in accidents.