ABOUT

This project directly engages with people who spend a lot of their time commuting, leaving them with little time to exercise regularly.
We strive to create a fun and enjoyable exercise experience for Bangkokians during their commute.
We want to ensure that people find joy in exercising during their commute, which will likely prompt them to engage more. As such, we've developed a four-dimensional billboard showcasing entertaining walking characters.
Anyone passing by the "Fast Walk Stadium" will discover an unseen area that goes beyond mere wall design. They will experience encouraging art and sound, designed to spontaneously motivate them to walk faster.
We've chosen a strategic location for our media - Bang-Sue station, one of the busiest underground stations where many Bangkokians commute by foot. As the longest main underground station, this place has the potential to encourage numerous commuters to walk faster during their journey.
Thailand has the second-highest rate of traffic accidents and fatalities worldwide, according to data, partly as a result of drivers' disrespect for traffic laws and safety precautions. This advertisement film was broadcast on both TV and online right before Thailand's New Year celebration, during a time when traffic accidents were at their highest. The initial goal of the campaign was to raise awareness about safe driving laws, but it quickly became a topic of widespread discussion and debate throughout the country. As a result, the number of traffic accidents in 2024 decreased by 9% compared to 2023.