ABOUT

Ramathibodi Hospital faces challenges in accommodating patients, which is why the Ramathibodi Foundation has initiated a donation campaign to construct a new hospital building. However, there are many donation requests in Thailand, leading to donation fatigue among Thai Gen Z.

To attract them, our campaign needs to be interesting, motivating, and deeply meaningful.

We've initiated a TikTok challenge where four people stand on an A4-sized paper, symbolizing the volume of patients the original hospital building must accommodate throughout the year, relative to the size of an A4 sheet. This fun and engaging approach helps the younger generation understand the problem and encourages donations.

The campaign was highly successful, achieving 18 million earned impressions. Donations increased by 133% compared to last year, and the number of transactions rose by 36% compared to the period before the campaign.