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Created by the Lisbon-based agency Coming Soon, “Stupid Ideas” is a campaign for PSP (Polícia de Segurança Pública), launched during the Easter holiday in Portugal.
Through a series of digital films, the campaign shows characters having a drink and suddenly starting to hear the most “stupid” advice, seemingly suggested by their drinks. Using humor and nonsense, it offers an original twist on the classic “don’t drink and drive” message.
Produced by Show Off Films / MOLA, “Stupid Ideas” was launched primarily on social media and digital platforms.