Donna Robertson
Creative Director/Graphic Designer
ABOUT
A renewed visual brand was needed to better reflect what this boutique, manufacturing jeweller does today in her locally owned Aotearoa workshop. She specialises in bespoke work using ethically sourced gemstones, and a sustainable collection of opals and sapphires to design a unique collection of contemporary jewellery.
This concept incorporates a simple deconstructed pear-cut gemstone device with friendly typography. Together with a refreshed colour palette and established visual standards for packaging and store signage, this brand will help to build renewed recognition for the jeweller.




