ABOUT

The Challenge
To let the employees at Whyte & Mackay know that there are fully trained Mental Health First Aiders, as well as how they can help and how they can be contacted.

The Solution
I created a reduced and calming colour palette, and all the illustrations for the campaign. These illustrations were used in a 20 page booklet, poster, and email. The mailer includes biscuits, tea and coffee as a way to get together and get a conversation started.