ABOUT

One of the key elements of this campaign is the creation of a unique jingle, composed entirely of tools and hardware products specifically chosen at RONA. This bold choice aims to anchor the brand in its universe while capturing the very essence of renovation. Embracing the process is also what inspired the creatives in crafting the messages. The edits incorporate real moments and a methodology similar to that of renovation: make a plan, hit a wall, and find creative solutions. The final result is a product that is both atypical and strangely familiar.