Make Honey London

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After undergoing a significant brand upgrade and new identity, Up Your Game, Amazfit tasked global lead agency Honey to accomplish a number of key objectives – build brand awareness and love in the UK, US, and Europe; streamline and align its European communications activity; increase interest in the brand and improve its perception, and ultimately, drive consideration and influence purchase decisions.

Honey implemented a two-pronged approach – a Brand PR launch, leveraged by a strong social campaign, and a focused Product PR campaign. Honey created a consistent message brought to life through a library of assets that easily helped local markets understand the brand’s Up Your Game proposition – with materials to aid in their transition from the old identity to the new. A digital-first content toolkit included a high-end Reviewer’s Guide, video, teaser gifs, photography and media kit designed to make a significant impression with fashion, lifestyle, and tech media. Honey amplified Amazfit’s partnership with new Experience Consultants, fashion icons HELIOT Emil™ and Christian Cowan, through its tier one media contacts and carefully curated influencer selections in lifestyle and fashion media in both the UK and USA. Following turns on the catwalk at both Paris Fashion Week and New York Fashion Week, a Big Apple press event was hosted by Christian Cowan and attended by fashion and accessory editors, which boosted the design and style credentials of the GT 3 Series.
Creative photography and video assets were developed and shared on the designers’ social platforms, expanding Amazfit’s global reach to untapped audiences.

Amazfit has seen its consumer reach soar, with over 900 million consumers reached through more than 100 media mentions in the likes of Forbes, TechRadar, Esquire, and Men’s Health, among many other mainstream and specialist lifestyle, fitness, wellbeing and sports media. Creative social content and videos gained new audiences for Amazfit, and in three months, engagement on Instagram increased dramatically, with a 9000% boost for one Honey scheduled Christian Cowan post alone.

MADEIT CREDITS