ABOUT

Landsec had been anticipating a huge change in the office leasing market long before the pandemic accelerated predicted behaviors and attitudes. They saw a need and an opportunity to completely redefine their approach to leasing and how they operate as a landlord.

Rather than providing their office space through standard transactional landlord/tenant relationships, restrictive and long lease terms and selling square footage, they changed everything. Putting the customer and their needs at the heart of their offer and working to build long-term, valuable client/landlord partnerships.

The belief, ‘Let’s make the office work for our customers’, provides the foundation for the brand and underpins the strategy, helping Landsec to structure its offer and operations in a completely new way. Office Space by Landsec provides a suite of tailorable office products which clients can select to provide the best solutions for their needs. The products can be utilised separately or integrated with each other, across sites and/or in the same buildings.

Instead of restrictions and tied-in leases, customers are faced with opportunities, new services, and endless flexibility. Rather than a standard transactional relationship clients are listened to, understood, and provided with a wealth of experience and expertise to help them manage their workspaces and meet their goals.

The brand enabled Landsec to demonstrate the possibilities available, explain their new approach, and share the product range with a broad audience that isn't used to being serviced this way. Office Space has been the most visited area of the Landsec website since its launch.

The brand is bursting with vibrancy, an inviting tone of voice, and all the graphic tools needed to explain and demonstrate the offer and products. Designed to sit alongside the Landsec corporate mother brand while standing out and flexing its communications across multiple channels toward its target consumers.