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Lucid partnered with us to design their Silicon Valley showroom and headquarters to capture the company’s “spirit of California” identity and establish them as leaders in space, energy, and time. We designed the customer experience in four main parts, taking visitors on a journey from Lucid’s origins and inspirations through tech demos, vehicle prototypes, and customization options. Branded assets, graphics, and messaging enhance the visitor showroom experience. The showroom design’s scalability and flexibility enables Lucid to apply this prototype to sales centers as they expand into new locations and markets.