Grey Africa Johannesburg

ABOUT

When people decide to get a dog, they generally choose a breed, then shop for a breeder. This is really sad because there are thousands of dogs who have been rescued and are up for adoption. These dogs awaiting adoption cost money to the animal shelters often straining already tight charity-dependent budgets.

Our solution? Pareidolia. Using people’s want for dogs to remind them to adopt, not shop. Why? Because when we really want something we tend to notice it everywhere, even when it’s not even really there. We used everyday objects to remind people who wanted dogs, that the entire universe was literally telling them to adopt a dog. These people were then directed to the SPCA Sandton’s Facebook page to look at the albums of cute dogs up for adoption.

MADEIT CREDITS

  • SPCAClient
  • Caroline SymmondsProducer
  • Chris Janse van Rensburg Digital Assistant
  • Danae da SilvaSocial Media Manager
  • David PriorPhotographer
  • Jayson DicksCD
  • Linda HauserProducer
  • Michelle JardimBusiness Unit Director
  • * Grey Africa
  • * Steph Van niekerkCreative Director
  • * Edward HerridgeCreative
  • * Seth BeukesArt Director
Annual 2022 ShortlistDogs EverywhereAdvertising: Print Contributor:

Grey Africa has been a Contributor since 25th November 2015.

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