Eleven Marketing Nantwich

ABOUT

We all have the ability to help save a life. A small, simple intervention can disrupt suicidal thoughts. The Samaritans, with a range of partners including Network Rail, created a national campaign that made people aware of this - Small Talk Saves Lives.

The ‘Small Talk Saves Lives’ campaign has been run in four phases over the past three years. Each year, it requires a refreshed creative concept and strategy. Following a competitive pitch, Eleven was awarded the work to deliver the fifth phase of the campaign based on our proven experience in delivering passenger behaviour change campaigns.

Eleven’s role was to extend the reach of this campaign and give people the confidence to intervene if they saw someone in distress. Incorporating typographic visuals and a script for use across animation, audio and visual assets, Eleven created over 50 unique assets for digital and print.

The campaign attracted significant media attention, appearing in 144 different media outlets and radio stations – with a combined circulation of 28.5 million. To date, there have been over 23 million impressions across programmatic, radio, out of home, Spotify and social. As a result of seeing our creative, 85% of respondents felt more confident in knowing how to make an intervention. And according to a public perception tracker, 20% of all passengers were aware of the Small Talk Saves Lives campaign.

The outcome of our campaign was that more people now have the confidence to intervene with small talk, meaning many more lives can be saved.

MADEIT CREDITS

  • Network Rail and SamaritansClient
Annual 2022 ShortlistNetwork Rail and Samaritans ‘Small Talk Saves Lives’ behaviour change campaignSocial Good Contributor:

Eleven Marketing has been a Contributor since 25th November 2015.

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Network Rail and Samaritans ‘Small Talk Saves Lives’ behaviour change campaign

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