The Gate
New York
ABOUT
The Gate is turning 150 years old this year. So we decided to celebrate the event by trying to win back some of the clients who fired us over the years. How? By apologizing to them for the things we did wrong 50, 75 or even 100 years ago. Of course, we don’t know what those things were. So we just made them up. We called it The Gate’s Apology Tour. And these are the 7 films we shot.
Our posts drove a 1,550% increase in views of the agency’s social pages.
• New followers to the Gate LinkedIn account grew by 400%.
• Five great new agency hires.
• Eight new business meetings.
• Three new clients with a combined billing of over 25 million dollars. (Not bad for an investment of $12,000.)
MADEIT CREDITS
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The Gate NYClient
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Cole MatkinSocial Media Manager -
Devin FallenArt Director -
Harun ZankelArt Director -
Gattie & LopezEditor -
Lauren PettoArt Director -
Lisa SwanResearch -
Paul AresuDirector -
David BernsteinChief Creative Officer / Writer -
The Gate -
Natalie KussDirector -
Nancy AresuResearch -
Scott BarbeyArt Director -
Michael MorenkoArt Director
Annual 2023 BronzeThe Gate’s Apology TourCopywriting
Annual 2023 BronzeThe Gate’s Apology TourRebel
Annual 2023 ShortlistThe Gate’s Apology TourSocial
Project featured: on 7th July 2023
Contributor:
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The Gate has been a Contributor since 25th November 2015.
