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Habaneras is a beloved cookie brand in Mexico City, known for its crisp texture, light flavor, and effortless versatility. Whether paired with something sweet, savory, or unexpected, Habaneras goes with everything. But as tastes evolved, so did the need for a fresh, modern visual identity and packaging that would reinforce its role as the perfect culinary companion. Our team in Latin America revitalized Habaneras with a clean, inviting look that enhances its pairing potential and celebrates the art of shared moments at the table.
We set out to expand our brand’s reach to new audiences while deepening our connection with loyal fans. Our goal was to position Habaneras as the go-to cookie for any occasion—whether for a traditional pairing or a gourmet twist. The challenge lay in reimagining its packaging to showcase its versatility, making it just as at home on a curated charcuterie board as it is in a simple snack. Every panel of the packaging optimizes communication, introduces new resources, and makes it clear that Habaneras is the best choice.
At the heart of the redesign is a bold, modernized logo that strengthens brand recognition while maintaining the heritage of Habaneras. A refined color palette, honoring the brand’s original hues, features softened saturation to reflect the cookie’s light, crisp texture. Every panel of the new packaging invites creativity, featuring savory and sweet pairing ideas from cheese and wine to chocolate and jam. With a 360° approach, every detail works together to evolve the nutrition territory, reinforcing Habaneras not just as a cookie but as an essential part of the culinary experience.