COHO Creative Cincinnati

ABOUT

New Holland Brewing Company is on a mission to create unique spirits that stand out from the crowd. So as consumers’ tastes evolved in the seltzers market, New Holland jumped in with VOSO – an alluring blend of column-distilled vodka, refreshing soda, and naturally vibrant flavors. And they turned to COHO Creative to create a brand identity and packaging design that lived up to the distinctive character of VOSO and stood out in a shelf set crowded with new entrants.


Adult Beverage Packaging in Seltzers and Hard Sodas


The seltzer market is ... a lot. Driven by a party aesthetic with bright visuals screaming for attention, it's a very busy place. So instead of simply screaming louder, COHO took a more thoughtful tack for this sophisticated new spirit, and carefully created its own open space through design cues from the fashion and art world.


Inspired by premium fashion, the creative team established a focal point that generated stopping power without resorting to bold, heavy fonts. Careful consideration of the white space around the brand mark strongly draws attention to the sleek and refined letterforms. The delicate thick and thin letters were then balanced and stacked information, creating a strong yet elegant feel.

The package differentiated further by setting the brand mark against a colorful backdrop of energetic illustrations inspired by contemporary art. Each image abstractly represented each delightfully unexpected flavor profile while allowing the line-up to work together as a cohesive family.

This dynamic juxtaposition balanced beauty and strength to represent the simple yet spectacular brand proposition and makes VOSO easy to shop.


The result is a stand-out design that, like the beverage, is equally at home on the beach, at a formal reception, or a rooftop evening with friends.

MADEIT CREDITS

  • New Holland BrewingClient
  • Blake LogsdonDesigner
  • Eric WarningDesigner
  • Jen RegisterAssociate Creative Director
  • Kate RatermanDesigner
  • Kevin BovaSenior Designer
  • Mike SkrzelowskiExecutive Creative Director
  • * COHO Creative
Annual 2022 ShortlistVOSO Vodka SodaPackaging Project featured: on 2nd September 2023 Contributor:

COHO Creative has been a Contributor since 25th November 2015.

Invite x3

VOSO Vodka Soda

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